Our highest-level goals are split into our ‘Vision’ and ‘Mission’. These can be slightly ambiguous and mean different things in different companies. Here is how we define them…
Our vision is the idealistic future that we are working to create. Our long-term view of the world which gives us purpose. Other companies hopefully share our vision and we celebrate them working to create the same future. Our vision will likely never change. It’s the thing that gets us out of bed in the morning.
<aside> 👉 Create the first sexually intelligent generation.
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******A sexually enlightened person is someone who can be self-reflective and has an awareness of themselves and their influence as a sexual being and how that affects others.
It is a form of intelligence in the same way we have IQ and EQ. Now think SQ.
We need SQ because without it we live in a world in which masculinity is in crisis, to the detriment of all genders. There is so much to be gained by sexually enlightening humankind: fewer breakups and divorces, less domestic and sexual abuse, less shame associated with sex, and less depression and suicides.
A sexually enlightened person is ridden of broken scripts about what sex and connections should look like. They are sexually intelligent and value a world full of variety, acceptance, and appreciation.
Our Mission is our best bet and a key milestone on our way to building our vision. It is the direction we are heading in right now. As Mojo matures and makes an impact on the world, our mission will evolve to take further steps towards our vision.
<aside> 👉 Get young men to invest in their sexual wellbeing.
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Where sexual enlightenment encompasses how you interact with the world around you and the effect you can have on it, sexual wellbeing is an internal state.
Your mental wellbeing includes emotional, psychological, and sociological factors, to determine how you see the world around you and how you live your life. Our sexual wellbeing recognises the connection between our mental and physical wellbeing and zeros in on our intimate selves and our relationships.
Sexual wellbeing is less well-known and isn’t clearly defined or understood. That is why our opportunity to change the way the world interacts with it is so exciting. We will learn and evolve how people connect with their bodies, minds, and desires to achieve and maintain life-changing levels of sexual wellbeing.